Officine Panerai Watches

 Officine Panerai store in Florence, Italy

Many years ago while window shopping in Firenze (Florence), Italy, we came across a small boutique watch store called Officine Panerai. We fell instantly in love with the rugged elegance of the Panerai design, its rich history with the Italian Navy and its early relationship with Rolex.

  Officine Panerai store in Florence, Italy

While the allure of a Panerai is somewhat subjective, we believe watch enthusiasts find Panerai watches to be most appealing because of:

- It's rich history - Panerai started out in 1860 as an exclusive watch for the Italian Navy.

- Aesthetics & build quality - The combination of Italian design aesthetics & Swiss Rolex movement (in earlier versions).
- Distinct branding - The unmistakable clean elegance of the Italian design & the fonts used on the dial.
- The signature crown guard on many Panerai watch models.
- The friendliness of the Paneristi (Panerai watch enthusiasts).
- The exclusivity of the brand (almost every watch production is "limited").

Model shown: Panerai Radiomir 288K

After being purchased by the Richemont Group in 1997, Officine Panerai has grown in popularity. Luminor & Radiomir models are often considered the most sought after Panerai watches today. Panerai collectors also place significantly more value on Panerai models that contain the Officine Panerai in-house movements (e.g. p.9000, etc.).

Officine Panerai is, by far, our favorite Italian watch brand and we would not hesitate to recommend this brand to any watch enthusiast looking for a watch that they want to wear for the rest of their lives or to add to their watch collection as an investment.

 

 Panerai Radiomir 288K

 

 Panerai Radiomir 288K

To learn more about the Panerai brand and watches click here: Officine Panerai